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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Who should be responsible for cultivating leads?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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