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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the primary components of an effective sales strategy?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should Sales Ops Be Distributed or Centralized?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What kinds of things should a Sales Ops group be focusing on?
  • How do we get organizational support for tightening up our targeting criteria?
  • What's the difference between sales enablement and sales effectiveness?
  • To be most effective, which major growth drivers should we be focusing on?

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