Prepping for the Next Sales Crisis
Responding Rationally and Rapidly to Dramatic Changes in Market Conditions
When the 'stuff' hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately end up making the situation worse. Still other companies will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you prepare for the next crisis? In this subscriber-only webinar, you will learn about:
- How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.
- How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
- How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
- A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Onboarding New Sales Reps for Success
Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.
View This Guide -
The Fundamentals of Sales Segmentation
Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.
View This Webinar -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Exploring the Principles of Sales Process Excellence
There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges