Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Recognizing Seven Deadly Targeting Mistakes

Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them

It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:

  • Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
  • How market descriptions and models developed by industry analysts and research firms can lead you astray.
  • Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
  • How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding the Top 7 Sales Ops Mistakes

    If you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. Learn about the Sales Ops mistakes that have set other groups back years and even damaged careers.

    View This Webinar

  • Delivering Data to Decision-Makers

    Providing sales data to executives and other decision-makers is a core responsibility for most Sales Ops teams. In this session, learn what leading teams are doing to make their efforts in this area far more effective.

    View This Webinar

  • The Metrics Sales Leaders Should Be Managing

    You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.

    View This Guide

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar