Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• How do we know what tweaks to make in the various stages of our funnel?
• What's a good cost-per-lead? Are there any benchmarks?
• How is marketing automation different from CRM or sales force automation?
• What are the different types of sales training we need to be aware of?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why would a B2B customer defect if they are saying they're satisfied?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How would we modify our systems to incorporate our sales training?