Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why should we care about what's happening in the lead generation process?
• What’s wrong with "management by result"?
• Should I share the results of our marketing research with the sales team?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Who should be responsible for cultivating leads?
• How do we get organizational support for tightening up our targeting criteria?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Can we use our existing sales funnel stages for optimization purposes?
• Why would a B2B customer defect if they are saying they're satisfied?