Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How do we get organizational support for tightening up our targeting criteria?
• If we hire experienced reps, shouldn't they already know what to do?
• What if our competitors are outperforming us on every value-driver that really matters?
• When conducting research interviews, how many should we try to conduct?
• Why would a B2B customer defect if they are saying they're satisfied?
• How is marketing automation different from CRM or sales force automation?
• What's a "bounce-back" offer and when would I want to use one?
• Once I understand the untapped potential in each account, what can I do with the information?