Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who cares "how" we hit the numbers, as long as we hit them?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is a "Steady State" customer defection and how do I spot it?
• Should we be able to command a price premium for every value-gap we identify?
• What are the main reasons sales training doesn't stick over time?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Once I understand the untapped potential in each account, what can I do with the information?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the difference between a "defined" and "undefined" market?