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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a "bounce-back" offer and when would I want to use one?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What are some typical things that can hurt lead generation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • To be most effective, which major growth drivers should we be focusing on?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are the primary components of an effective sales strategy?
  • Why should we care about what's happening in the lead generation process?
  • What are the main reasons sales training doesn't stick over time?

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