Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between defection detection and customer retention?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Can modeling account potential help me with forecasting?
- What are the primary components of an effective sales strategy?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Once I understand the untapped potential in each account, what can I do with the information?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What's the difference between lead generation and cultivation?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What is a "Mix Shift" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
The Sales Ops Blueprint
Leveraging current best practices and "what we know now," this webinar aims to equip you with the knowledge you need to create the most impactful Sales Ops function possible.
View This Webinar -
How to Use Sales Analysis to Drive More Growth
Sales analysis often has much more potential than it is given credit for. This on-demand webinar explains how to using the analytical processes and underlying data to reveal powerful insights and opportunities for growth.
View This Webinar -
Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
View This Webinar
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges