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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Is classroom training better than web-based training?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should we be able to command a price premium for every value-gap we identify?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How are B2B sales operations using predictive analytics?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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