Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the problem with using BANT for prospect qualification?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why are the early signs of customer defection so difficult to spot?
• What’s the difference between “hard” and “soft” value-drivers?
• What are the main reasons sales training doesn't stick over time?
• Aren't people usually the root-causes behind most sales and marketing problems?