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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can we see the customer spend that we aren't getting?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Should I share the results of our marketing research with the sales team?
  • If we hire experienced reps, shouldn't they already know what to do?
  • When conducting research interviews, how many should we try to conduct?

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