How Strict Pricing Enforcement Killed a Product
A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies
To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:
- Why an engineering degree does not automatically qualify someone as a pricing expert.
- Why basic pricing models that look good on paper are rarely effective in the marketplace.
- How and why discounting in the field can be a good thing when different segments exist.
- The many lessons that can be learned from someone else’s multi-million-dollar mistakes.
This case study is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Are They a Price Buyer or a Poker Player?
In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.
View This Interview -
Inside a Sales Operations Group On a Mission
Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.
View This Interview -
Diagnosing Sales Problems
Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.
View This Webinar -
Exploring Four Different Types of Buyers
This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview
Come Join Our Next Webinar
Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
