SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Successful Sales Ops Pilot Programs

Leveraging Pilot Programs and In-Market Trials to Accelerate Progress

Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing those existing sales procedures and systems, these dynamics are only amplified. So how do you get your organization to accept new selling approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this subscriber-only webinar, you will learn about:

  • Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
  • How to position and pitch your pilot program internally, while setting the proper expectations.
  • Establishing the right mix of qualitative and quantitative impact measures and metrics.
  • Considerations for leveraging the five fundamental building blocks for effective pilot programs.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Use Sales Analysis to Drive More Growth

    Sales analysis often has much more potential than it is given credit for. This on-demand webinar explains how to using the analytical processes and underlying data to reveal powerful insights and opportunities for growth.

    View This Webinar
  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research
  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool
  • Maximizing Customer Lifetime Value

    Customer Lifetime Value (CLV) has become an important metric to investors, boards of directors, and managements. So what do Sales Ops practitioners really need to understand about CLV and how to maximize it?

    View This Webinar