SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Successful Sales Ops Pilot Programs

Leveraging Pilot Programs and In-Market Trials to Accelerate Progress

Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing those existing sales procedures and systems, these dynamics are only amplified. So how do you get your organization to accept new selling approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this subscriber-only webinar, you will learn about:

  • Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
  • How to position and pitch your pilot program internally, while setting the proper expectations.
  • Establishing the right mix of qualitative and quantitative impact measures and metrics.
  • Considerations for leveraging the five fundamental building blocks for effective pilot programs.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research
  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide
  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar
  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

    View This Webinar