The Fundamentals of Sales Segmentation
Demystifying an Essential Ingredient for More Insightful and Actionable Sales Analysis
A solid understanding of segmentation is critical for anyone seeking to leverage data to improve the performance of their sales operation. With the proper segmentation models, you can identify hidden opportunities, highlight valuable improvements, and infuse key insights into your sales processes. That said, this crucial and foundational concept is often misunderstood and poorly applied. In this on-demand webinar, you'll learn about:
- What segmentation is ultimately designed to do and why it provides such a powerful analytical foundation.
- The key concepts and principles to keep in mind as you build new segmentation models or improve existing ones.
- The different types of segmentation models you might need to employ to drive results in your sales operation.
- Tips and suggestions for garnering organizational support and operationalizing the results of your efforts.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Driving Strategic Decisions with Sales Analytics
In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
The Anatomy of a Successful B2B Sales Analyst
What key competencies are most important for a sales analyst to have? This guide covers SellingBrew's research into the 21 most important attributes, skills, and capabilities for sales analysts to develop or possess.
View This Research -
Demonstrating the Value of Sales Operations
As a relative newcomer on the corporate landscape, Sales Ops often struggles to secure resources and investment. In this on-demand webinar, learn about quantifying and communicating the impact and contribution of your Sales Operations team.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges