The One-Two Punch for Developing Stickier Accounts
Exploring a Research-Based Program for Improving Customer Retention and Loyalty
Today, most sales operations will acknowledge the critical importance of customer retention and loyalty. That said, it's not entirely clear to many groups what they should be doing about it. And as a result, there can be a lot of trial and error with little to show for the effort. In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses the potential for a straightforward, research-based program for improving customer retention and account health.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
