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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's a "bounce-back" offer and when would I want to use one?
  • How Should a Sales Ops Function Be Structured?
  • When conducting research interviews, how many should we try to conduct?
  • Why don't great salespeople make great sales managers?
  • What's the problem with using BANT for prospect qualification?

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