Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we get organizational support for tightening up our targeting criteria?
• How can we see the customer spend that we aren't getting?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why should we care about what's happening in the lead generation process?
• Should I give my salespeople a specific price, or is a range OK?
• How do you make sure improvements stick and don't go back to normal?
• Why are the early signs of customer defection so difficult to spot?
• Who should be responsible for cultivating leads?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Our whitepapers aren't generating very many leads. Any suggestions?