Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• What are the different buyer types we might be negotiating with?
• If we spot a potential customer defection early enough, can we turn it around?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Can modeling account potential help me with forecasting?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Is classroom training better than web-based training?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between defection detection and customer retention?