Tweaking Your Sales Strategy to Improve Margins
Learn About Simple Improvements That Can Naturally Lead To More Profitable Deals
Sales strategy is sometimes relegated to clichés and platitudes --- i.e. "sell higher" or "sell broader". Yet, a weak or poorly-defined strategy can lead to desperation discounts and margin erosion. On the other hand, a well thought-out strategy can reduce pricing pressure and increase deal velocity. In this guide, you'll learn about:
- How relatively small adjustments in a few high-leverage areas can combine and compound to produce dramatic results
- How there's a big difference between having a structured sales process and having a solid, well-though-out sales strategy.
- The one question most sales teams focus on and the four questions a real sales strategy should be designed to answer.
- Three common strategic areas where companies can often make improvements and tweaks that generate better results.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
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Building a Better Sales Pipeline
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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