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Tweaking Your Sales Strategy to Improve Margins

Learn About Simple Improvements That Can Naturally Lead To More Profitable Deals

Sales strategy is sometimes relegated to clichés and platitudes --- i.e. "sell higher" or "sell broader". Yet, a weak or poorly-defined strategy can lead to desperation discounts and margin erosion. On the other hand, a well thought-out strategy can reduce pricing pressure and increase deal velocity. In this guide, you'll learn about:

  • How relatively small adjustments in a few high-leverage areas can combine and compound to produce dramatic results
  • How there's a big difference between having a structured sales process and having a solid, well-though-out sales strategy.
  • The one question most sales teams focus on and the four questions a real sales strategy should be designed to answer.
  • Three common strategic areas where companies can often make improvements and tweaks that generate better results.

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