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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • How do we get organizational support for tightening up our targeting criteria?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are some typical things that can hurt lead generation?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the primary components of an effective sales strategy?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should Sales Ops Be Distributed or Centralized?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Onboarding New Sales Reps for Success

    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

    View This Guide

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • Designing Sales Comp Plans That Actually Work

    For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.

    View This Guide

  • Managing Successful Sales Ops Projects

    Bringing new Sales Ops initiatives to fruition in established companies is rarely a cakewalk. So, how do we manage our projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar