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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's the difference between "explicit" and "latent" demand?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Where Should Sales Ops Report To, or Up Through?
  • What are the main reasons sales training doesn't stick over time?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What are the primary components of an effective sales strategy?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Can modeling account potential help me with forecasting?
  • What are some typical things that can hurt lead generation?

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