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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What are the main reasons sales training doesn't stick over time?
  • How do you make sure improvements stick and don't go back to normal?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between defection detection and customer retention?
  • What are the different types of sales training we need to be aware of?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • How can pricing and discounting affect lead generation?

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