Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• What are the primary components of an effective sales strategy?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Any ideas for teaching our salespeople how to deal with Procurement?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are some typical things that can hurt lead generation?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How would we modify our systems to incorporate our sales training?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's a "bounce-back" offer and when would I want to use one?