Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why should we care about what's happening in the lead generation process?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What’s the difference between “hard” and “soft” value-drivers?
• How is marketing automation different from CRM or sales force automation?
• Why are the early signs of customer defection so difficult to spot?
• To be most effective, which major growth drivers should we be focusing on?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Is classroom training better than web-based training?