Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "explicit" and "latent" demand?
- Once I understand the untapped potential in each account, what can I do with the information?
- How can pricing and discounting affect lead generation?
- What's the difference between a "defined" and "undefined" market?
- Our whitepapers aren't generating very many leads. Any suggestions?
- How Should a Sales Ops Function Be Structured?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Shouldn't product training count as sales training?
- Should Sales Ops Be Distributed or Centralized?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Selling Through Uncertainty
As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
View This Webinar -
Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
View This Tool -
The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
View This Interview -
Making Sales Ops More Responsive
How do we design our sales models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing rigor, diligence, and accuracy?
View This Webinar
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Future Proofing Your Sales Ops Career
Adapting Your Skills to Thrive In Rapidly Evolving Commercial Environments
