Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why should we care about what's happening in the lead generation process?
- What's the difference between sales enablement and sales effectiveness?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Aren't people usually the root-causes behind most sales and marketing problems?
- My company seems to love platitudes. How do I get others to focus on real messages?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What are some typical things that can hurt lead generation?
- How can pricing and discounting affect lead generation?
- What's a good cost-per-lead? Are there any benchmarks?
- Our whitepapers aren't generating very many leads. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Developing Better Forecasts
In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.
View This Webinar -
Reducing Friction Between Sales & Marketing
Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.
View This Webinar -
Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
View This Webinar
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Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
