Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• How can we see the customer spend that we aren't getting?
• Why are the early signs of customer defection so difficult to spot?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between "explicit" and "latent" demand?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Who cares "how" we hit the numbers, as long as we hit them?
• Where Should Sales Ops Report To, or Up Through?
• Should Sales Ops and Marketing Ops be combined? Is this common?