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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How Should a Sales Ops Function Be Structured?
  • What are the different buyer types we might be negotiating with?
  • How are B2B sales operations using predictive analytics?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why should we care about what's happening in the lead generation process?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?

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More Subscriber-Only Resources From Our Library

  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

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  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial