Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are marketing automation tools really all that? What can and can't they do, really?
- How do we get organizational support for tightening up our targeting criteria?
- Should I give my salespeople a specific price, or is a range OK?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- What's the difference between sales enablement and sales effectiveness?
- Can we use our existing sales funnel stages for optimization purposes?
- What's a typical ratio of Sales Ops headcount to Sales headcount?
- How can pricing and discounting affect lead generation?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How is marketing automation different from CRM or sales force automation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Prepping for the Next Sales Crisis
When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?
View This Webinar
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Making Sales Ops More Responsive
Boosting Speed, Flexibility & Agility Without Sacrificing Quality & Rigor
