Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why shouldn't we just focus our attention on our largest customers?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• What are the main reasons sales training doesn't stick over time?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What is a "Mix Shift" customer defection and how do I spot it?
• Who should be responsible for cultivating leads?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?