Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• What's the difference between "explicit" and "latent" demand?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What do close rates have to do with lead generation?
• What are some typical things that can hurt lead generation?
• Who cares "how" we hit the numbers, as long as we hit them?
• Why should we care about what's happening in the lead generation process?
• Is classroom training better than web-based training?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?