Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- What are the different types of sales training we need to be aware of?
- How do we know what tweaks to make in the various stages of our funnel?
- How is marketing automation different from CRM or sales force automation?
- What's the problem with using BANT for prospect qualification?
- Why should we care about what's happening in the lead generation process?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should I share the results of our marketing research with the sales team?
- My company seems to love platitudes. How do I get others to focus on real messages?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Answering Three Questions to Enable Change
Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.
View This Tutorial -
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Developing Better Forecasts
In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.
View This Webinar
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Making Sense of AI For Sales Ops
Cutting Through the Hype to Deliver Tangible Sales Performance Gains
