Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our whitepapers aren't generating very many leads. Any suggestions?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- To be most effective, which major growth drivers should we be focusing on?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Why is customer retention so much more important in B2B than in B2C?
- Why would a B2B customer defect if they are saying they're satisfied?
- How do you make sure improvements stick and don't go back to normal?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Maximizing & Measuring Sales Tools
How do you get everything you can out of your investments in sales tools? In this session, learn about a proven five phase best practice framework for becoming more proactive and effective.
View This Webinar -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges