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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are the different types of sales training we need to be aware of?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are some typical things that can hurt lead generation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Using a Cost-Plus Mindset to Your Advantage

    In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.

    View This Case Study

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar