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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why are the early signs of customer defection so difficult to spot?
  • Who should be responsible for cultivating leads?
  • What is a "Steady State" customer defection and how do I spot it?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

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