Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When conducting research interviews, how many should we try to conduct?
- Why are the early signs of customer defection so difficult to spot?
- To be most effective, which major growth drivers should we be focusing on?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How do we get organizational support for tightening up our targeting criteria?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Once I understand the untapped potential in each account, what can I do with the information?
- What are the different types of sales training we need to be aware of?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
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Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
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Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
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Exploring Account-Based Marketing and Sales
While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
