Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between sales enablement and sales effectiveness?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- If we hire experienced reps, shouldn't they already know what to do?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How do we know what tweaks to make in the various stages of our funnel?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- How can we see the customer spend that we aren't getting?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What do close rates have to do with lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial
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