Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the main reasons sales training doesn't stick over time?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• What's the difference between "explicit" and "latent" demand?
• What do close rates have to do with lead generation?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are the different buyer types we might be negotiating with?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?