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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Shouldn't product training count as sales training?
  • What are the different types of sales training we need to be aware of?
  • Why shouldn't we just focus our attention on our largest customers?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How is marketing automation different from CRM or sales force automation?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Why should we care about what's happening in the lead generation process?
  • Our whitepapers aren't generating very many leads. Any suggestions?

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