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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • How do I know if my value messages are really "strategic"?
  • What’s wrong with "management by result"?
  • Should I give my salespeople a specific price, or is a range OK?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the problem with using BANT for prospect qualification?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do you make sure improvements stick and don't go back to normal?
  • How is marketing automation different from CRM or sales force automation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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