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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • How would we modify our systems to incorporate our sales training?
  • Who should be responsible for cultivating leads?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What's the difference between defection detection and customer retention?
  • What are some typical things that can hurt lead generation?
  • How is marketing automation different from CRM or sales force automation?
  • Should we be able to command a price premium for every value-gap we identify?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Evaluating Top Sales Methods

    How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?

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  • Making Sense of Sales Technology

    It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?

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  • Negotiating Profitable Deals

    Everything comes to a head when your sales team negotiates a deal. You want to win, but you don't want to leave money on the table. So, how do you help your sales team to become better negotiators, so they win the deals they should, at the right price?

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