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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Steady State" customer defection and how do I spot it?
  • What’s wrong with "management by result"?
  • Where Should Sales Ops Report To, or Up Through?
  • Is classroom training better than web-based training?
  • How is marketing automation different from CRM or sales force automation?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's a "bounce-back" offer and when would I want to use one?
  • How would we modify our systems to incorporate our sales training?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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