Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What's a good cost-per-lead? Are there any benchmarks?
- What's the difference between lead generation and cultivation?
- Can we use our existing sales funnel stages for optimization purposes?
- Can modeling account potential help me with forecasting?
- What's the difference between "explicit" and "latent" demand?
- How can pricing and discounting affect lead generation?
- What should I do with the leads that sales people disqualify?
- How do we get organizational support for tightening up our targeting criteria?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
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