Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Where Should Sales Ops Report To, or Up Through?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why don't great salespeople make great sales managers?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Once I understand the untapped potential in each account, what can I do with the information?
• What's the difference between defection detection and customer retention?
• If we spot a potential customer defection early enough, can we turn it around?