Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "explicit" and "latent" demand?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can we see the customer spend that we aren't getting?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Once I understand the untapped potential in each account, what can I do with the information?
• What is a "Steady State" customer defection and how do I spot it?
• How do you make sure improvements stick and don't go back to normal?
• How do we get organizational support for tightening up our targeting criteria?
• What's the difference between lead generation and cultivation?