Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• Should I share the results of our marketing research with the sales team?
• Why should we care about what's happening in the lead generation process?
• Why would a B2B customer defect if they are saying they're satisfied?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What are the main reasons sales training doesn't stick over time?
• What's the difference between "explicit" and "latent" demand?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?