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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How is marketing automation different from CRM or sales force automation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • How do I know if my value messages are really "strategic"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

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