Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can we see the customer spend that we aren't getting?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How do you make sure improvements stick and don't go back to normal?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• What are the primary components of an effective sales strategy?