Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why are the early signs of customer defection so difficult to spot?
• Where Should Sales Ops Report To, or Up Through?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between defection detection and customer retention?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What is a "Steady State" customer defection and how do I spot it?
• What are the primary components of an effective sales strategy?
• Are marketing automation tools really all that? What can and can't they do, really?