Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between a "defined" and "undefined" market?
• How are B2B sales operations using predictive analytics?
• What's the problem with using BANT for prospect qualification?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What is a "Mix Shift" customer defection and how do I spot it?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between "explicit" and "latent" demand?
• Should we be able to command a price premium for every value-gap we identify?