Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• How can we see the customer spend that we aren't getting?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• If we hire experienced reps, shouldn't they already know what to do?
• What's a good cost-per-lead? Are there any benchmarks?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• What if our competitors are outperforming us on every value-driver that really matters?
• To be most effective, which major growth drivers should we be focusing on?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?