Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What’s wrong with "management by result"?
• If we hire experienced reps, shouldn't they already know what to do?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• What are some typical things that can hurt lead generation?
• What's the difference between "explicit" and "latent" demand?
• What's a "bounce-back" offer and when would I want to use one?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?