Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can I tell if a customer is defecting early enough to do something about it?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Once I understand the untapped potential in each account, what can I do with the information?
• What is a "Mix Shift" customer defection and how do I spot it?
• What are the main reasons sales training doesn't stick over time?
• How Should a Sales Ops Function Be Structured?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?