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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • How Should a Sales Ops Function Be Structured?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • How do I know if my value messages are really "strategic"?
  • Why should we care about what's happening in the lead generation process?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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