Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Steady State" customer defection and how do I spot it?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How can pricing and discounting affect lead generation?
- What's a "bounce-back" offer and when would I want to use one?
- What is a "Mix Shift" customer defection and how do I spot it?
- What's a typical ratio of Sales Ops headcount to Sales headcount?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Can You Benefit from Better Deal Management?
Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.
View This Guide
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
