Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What kinds of things should a Sales Ops group be focusing on?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why don't great salespeople make great sales managers?
  • What's the difference between defection detection and customer retention?
  • How would we modify our systems to incorporate our sales training?
  • Should we be able to command a price premium for every value-gap we identify?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Who should be responsible for cultivating leads?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • The Fundamentals of Sales Segmentation

    Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.

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  • The Fundamentals of Effective Sales Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.

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  • Demonstrating the Value of Sales Operations

    As a relative newcomer on the corporate landscape, Sales Ops often struggles to secure resources and investment. In this on-demand webinar, learn about quantifying and communicating the impact and contribution of your Sales Operations team.

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