Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Won't sales managers know which skills need shoring up amongst their reports?
• If we spot a potential customer defection early enough, can we turn it around?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• How do we get organizational support for tightening up our targeting criteria?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between "explicit" and "latent" demand?