Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• How would we modify our systems to incorporate our sales training?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are the main reasons sales training doesn't stick over time?
• Can we use our existing sales funnel stages for optimization purposes?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How are B2B sales operations using predictive analytics?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?