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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's a "bounce-back" offer and when would I want to use one?
  • To be most effective, which major growth drivers should we be focusing on?
  • What are the primary components of an effective sales strategy?
  • Is classroom training better than web-based training?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What kinds of things should a Sales Ops group be focusing on?
  • Once I understand the untapped potential in each account, what can I do with the information?

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